May 9, 2021

Non-Fiction Book Beat

I regularly bribe myself to exercise with book CDs or DVDs.

A recorded version of “The Culture Code” has kept me company on early morning walks. Clotaire Rapaille presents fascinating explanations for why we buy and do the things we do. He actually helped Chrysler build the PT Cruiser using the “code” so current-day consumers will find this informative. The author suggests that Americans, being part of a young culture, are prone to some of the excesses of adolescence. Both the business-minded and the casual reader will find his theories thought-provoking.

Another book that kept me engaged on walks was “The Last Lecture,” written by college professor Randy Pausch who found out he had only a few months to live. He enumerated in lecture form the things that were important to him as he faced the end of life. Far from being depressing, this work was inspiring, akin to “Tuesdays With Morrie” and “The Year of Magical Thinking.”

The Culture Code by Clotaire Rapaille (Broadway Books)
The Last Lecture by Randy Pausch (Hyperion)

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