November 24, 2017

New Amazon bookstore on Southport in Chicago

Since March 2017, Amazon has had a bookstore on Southport in Chicago, the only one in the Midwest. I finally got around to stopping in last night. As a supporter of independent bookstores, I had mixed emotions about the internet behemoth setting up shop in Chicago.

Let me confess that I bought a book. As a Prime member, the store sold me the book I wanted for the low price I had found on the internet. My debit card info showed up on their system confirming that I was a Prime member and away I went with my selected book. The salesclerk said I could also download the Amazon app to buy products in the future.

As a downside, the book selection is not deep. Amazon’s on-line best-sellers are apt to be the majority of books available and all book covers face out which looks nice, but limits stock space further. There is comfortable seating throughout the store for customer use.

The store is also a hub for all things Amazonian like the Echo, the Kindle and the Fire. I was intrigued by the Phillips lamps and light bulbs which can be controlled by digital assistant, Alexa. There were also small items for kids in the children’s literature section.

A coffee bar within the store, but separated by glass from the merchandise, has limited indoor seating. Outdoor tables now overlook the trendy Southport boutique and restaurant crowd.

It occurred to me that Amazon saved the free prime shipping fee by selling me this book for the low internet price. Might they be thinking of using this model for other items they sell?

Amazon has several other business concerns under its umbrella such as imdb.com, audible.com, AbeBooks, Goodreads, Twitch.tv, Woot, Zappos and now Whole Foods Market.

Oh, and the founder of Amazon, Jeff Bezos has also invested in airbnb, Uber, Google and he bought the Washington Post newspaper in 2013. His space company, Blue Origin will begin offering rocket ship rides in 2018. Talk about a vertical and horizontal operation!

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